Achieve repeatable revenue by building a world class go-to-market function.
Ideal customer profile definition
Conduct customer and prospect research to define customer’s value drivers, how to position the product for sales, and which channels to focus on.
Revenue and growth modeling
We build a financial model that incorporates Annual Contract Price for a customer, Cost Per Lead, length of sales cycle relative to deal size, and then align your sales and marketing motion accordingly.
Building your team
Based on your product, revenue targets, and business model, we help you build out hiring plans and to find the right candidates to hire.
“Austin made a huge impact on the company and directly contributed to pipeline generation. His efforts quickly earned the respect of our R&D team and dramatically improved how I manage marketing as a function.”
Stephen Ehikian, co-founder and CEO of Airkit
“I’m a better CEO for having worked with Market/Model. I’ll be able to raise money easier because of the work we’ve done.”
Ben Emmrich, co-founder and CEO of Tusk Logistics
“Market/Model’s work for us was transformative, helped us align our product and go-to-market strategies, brought a new level of focus to the company, and drove us toward product-market fit.”
Jonathon Morgan, Founder and CEO, Yonder (Acquired by Primer.ai)