Marketing that makes great companies undeniable.

We help B2B software companies define who they’re for, what to say, and how to grow.

Trusted by

Austin’s early work defining our ICP and GTM strategy continues to pay off a year later. It shaped how we build, sell, and think. He embedded with eng and helped instill a company-wide discipline around customer focus. What started as strategy turned into cultural infrastructure.

Josh PayneCEO & Co-founder, Coframe

WHat we do

ICP, Messaging, & Positioning

For companies with product traction, to get crystal clear on who they’re selling to, the problem really solving, and how to align every outbound and marketing touchpoint behind a single, effective narrative.

Demand Gen Execution

Build the demand engine and run the plays that reflect your ICP, narrative, and business model and then scale what works.

Fractional Marketing Leadership

Head of marketing partner working directly with founders and investors to define GTM strategy, oversee demand execution, and bring clarity and cohesion to how the company shows up across every channel.

 

Who we are

Austin gunter, principal

Austin has spent over 15 years shaping the messaging, growth strategy, and pipeline development for some of Silicon Valley’s most compelling technologies.

Rageena Giberson, demand generation

Rageena is a strategic marketing leader with experience driving growth at startups, mid-stage ventures, and $1B+ ARR enterprises in both the public and private sector. She brings a “from brand to demand” approach, connecting high-level positioning to tactical execution that drives pipeline and revenue.

Let’s get to work.

Contact

Marketing that makes great companies undeniable.

We help B2B software companies define who they’re for, what to say, and how to grow.

Trusted by

Austin’s early work defining our ICP and GTM strategy continues to pay off a year later. It shaped how we build, sell, and think. He embedded with eng and helped instill a company-wide discipline around customer focus. What started as strategy turned into cultural infrastructure.

Josh PayneCEO & Co-founder, Coframe

WHat we do

ICP, Messaging, & Positioning

For companies with product traction, to get crystal clear on who they’re selling to, the problem really solving, and how to align every outbound and marketing touchpoint behind a single, effective narrative.

Demand Gen Execution

Build the demand engine and run the plays that reflect your ICP, narrative, and business model and then scale what works.

Fractional Marketing Leadership

Head of marketing partner working directly with founders and investors to define GTM strategy, oversee demand execution, and bring clarity and cohesion to how the company shows up across every channel.

 

Who we are

Austin gunter, principal

Austin has spent over 15 years shaping the messaging, growth strategy, and pipeline development for some of Silicon Valley’s most compelling technologies.

Rageena Giberson, demand generation

Rageena is a strategic marketing leader with experience driving growth at startups, mid-stage ventures, and $1B+ ARR enterprises in both the public and private sector. She brings a “from brand to demand” approach, connecting high-level positioning to tactical execution that drives pipeline and revenue.

Let’s get to work.

Contact

Marketing that makes great companies undeniable.

We help B2B software companies define who they’re for, what to say, and how to grow.

Trusted by

Austin’s early work defining our ICP and GTM strategy continues to pay off a year later. It shaped how we build, sell, and think. He embedded with eng and helped instill a company-wide discipline around customer focus. What started as strategy turned into cultural infrastructure.

Josh PayneCEO & Co-founder, Coframe

WHat we do

ICP, Messaging, & Positioning

For companies with product traction, to get crystal clear on who they’re selling to, the problem really solving, and how to align every outbound and marketing touchpoint behind a single, effective narrative.

Demand Gen Execution

Build the demand engine and run the plays that reflect your ICP, narrative, and business model and then scale what works.

Fractional Marketing Leadership

Head of marketing partner working directly with founders and investors to define GTM strategy, oversee demand execution, and bring clarity and cohesion to how the company shows up across every channel.

 

Who we are

Austin gunter, principal

Austin has spent over 15 years shaping the messaging, growth strategy, and pipeline development for some of Silicon Valley’s most compelling technologies.

Rageena Giberson, demand generation

Rageena is a strategic marketing leader with experience driving growth at startups, mid-stage ventures, and $1B+ ARR enterprises in both the public and private sector. She brings a “from brand to demand” approach, connecting high-level positioning to tactical execution that drives pipeline and revenue.